01 · The challenge
Where things stood.
Youth Frontiers delivers character-development retreats for students and educators.
The organization needed to engage prospective donors and school counselors, communicate its impact and encourage retreat bookings throughout the school year.
02 · What I did
The approach.
I developed the website and created lead-generation campaigns for donor engagement and retreat inquiries.
I tailored the messaging to each audience, highlighting the organization's mission while giving people clear routes to donate, learn about its programs or book a retreat.
03 · Results
What it achieved.
My work contributed to a broader fundraising effort that secured $1 million in donations, exceeding fiscal projections by more than 55%. The retreat booking rate rose from 15% to 35%, a 20-percentage-point improvement and roughly 133% relative growth.