01 · The challenge
Where things stood.
Brugen Jewelers, a family-owned business in Eden Prairie, Minnesota, had no established online presence.
The business needed a recognizable brand identity, an online storefront and a coordinated marketing approach to reach new customers.
02 · What I did
The approach.
I led the development of the business's online and offline presence, creating the brand identity and building its website from scratch.
I coordinated product photography, managed the website's product listings and led SEO to improve search visibility. I also refined the marketing budget so spending went where it would have the most effect.
03 · Results
What it achieved.
My work helped the business reach the No. 1 Google search position for "Twin Cities jeweler" and supported a 35% increase in projected annual revenue. The business has since grown to four times its previous revenue, with its digital presence as a foundation for continued growth.