01 · The challenge
Where things stood.
Inspired by the founders' international travels, The Market at Malcolm Yards brought seven culinary concepts together under one roof.
The challenge was to introduce this new experience to Twin Cities audiences and turn the family's vision into a compelling brand story.
02 · What I did
The approach.
I worked with the founders from the early stages, creating their website and developing social media storytelling around the market's origins and food experiences.
My role focused on communicating the concept, introducing its personality and giving prospective visitors a reason to come and explore it.
03 · Results
What it achieved.
Social content gained viral traction, helping build early awareness and contributing to the market's recognition as a popular Twin Cities dining spot.