01 · The challenge
Where things stood.
Paula, a Lebanese designer with 25 years of experience and Italian sourcing relationships, had an established design heritage and a strong product offering.
The brand needed a digital presence that reflected its premium positioning, and a more focused approach to reaching its intended customers.
02 · What I did
The approach.
I developed a website aligned with Paula's aesthetic, strengthened the brand's online presentation and created targeted sales campaigns.
My approach connected collection-focused creative with audience targeting suited to the brand's products and price point.
03 · Results
What it achieved.
The sales campaigns contributed to $250,000 in sales in a typical week, a notable figure for high-ticket luxury pieces, supported by a more cohesive digital shopping experience and stronger audience targeting. The work helped expand brand visibility and supported Paula's plans for international growth.