01 · The challenge
Where things stood.
PP Machinery wanted more qualified sales conversations with potential buyers, beyond the leads already coming in.
02 · What I did
The approach.
I worked on the company's outbound email campaigns, reaching potential buyers directly and turning interest into qualified leads for the sales team.
03 · Results
What it achieved.
+25%Qualified leads during the campaign year
2023–24Campaign period
The outbound email campaigns contributed to a 25% increase in qualified leads during 2023–2024.